St-Ives Changes Skin to Stay in the Game, a lesson in Differentiation

St-Ives was probably the first brand of lotion and face scrub I ever used, it’s not surprising because it occupies a lot of shelf space in drugstores so it really goes noticed. A brand owned by the FMCG giant Unilever, St Ives has been in the lotion and facial cleanser game for 30 years, mostly … More St-Ives Changes Skin to Stay in the Game, a lesson in Differentiation

What Emily in Paris got Wrong as Told by an Actual Marketer

Before I start, please note that some references might not make sense if you haven’t watched Emily in Paris on Netflix yet. For a better experience and to avoid spoilers, I would suggest a binging session ASAP! I have really enjoyed Emily in Paris – the show has the right ingredients for a light and … More What Emily in Paris got Wrong as Told by an Actual Marketer